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rofda advisory council (rac)


The purpose of the RAC is to provide ROFDA leadership with input, information and feedback representing the interest of ROFDA’s Associates and Suppliers in support of ROFDA’s mission.

ROFDA Advisory Council

Jesse Garcia

Jesse Garcia - RAC Chairman
Senior Vice President of Sales & Chief Customer Officer
Post Consumer Brands

Mr. Garcia joined the Malt-O-Meal Company in 1997 as a Regional Sales Manager. He was named National Sales Director in 2006 and was promoted to Chief Customer Officer in 2009. In 2012 he was named Senior Vice President of Sales & Chief Customer Officer.Previous to joining Post Consumer Brands, Mr. Garcia held sales and category management positions with Kellogg’s. He began his career in the D.S.D business holding sales and management positions with Dr. Pepper/7Up, Anheiser Busch, and Coors Distributors.

Mr. Garcia is a graduate of Texas A&M at Commerce, holding a Bachelors of Business Administration degree. His affiliations include GMA, FMI, NGA, ROFDA and MGA. Mr. Garcia is an active supporter of Enactus, Network of Executive Women (NEW), United Way, Special Olympics and Second Harvest Heartland.

Bret Conard

Bret Conard
Vice President of Sales and Marketing
Edict Systems

Bret joined Edict Systems in 2015 with over 20 years of experience in software development, professional services delivery, and sales management in several industries. During his IT and consulting careers at Levi Strauss, RCM Technologies, and United HealthCare, he played key roles in implementing and managing global supply chain and compliance initiatives. His diverse background allows Bret to function fluently at all levels within the complex world of EDI and enterprises of all sizes. Bret holds a BS in Information Technology from American Intercontinental University.

Stephanie Reid

Stephanie Reid
Executive Vice President
Shelby Publishing, Inc.

Stephanie Reid is the Executive Vice President of Shelby Publishing, Inc., a 50-year-old national media brand covering the food retailing industry. Publishers of The Shelby Report of the Southeast, Southwest, West, Midwest and The Griffin Report, Shelby’s monthly print and digital issues, along with their daily eNewsletters reach more than 81,000 food retailers, wholesalers and suppliers … the industry’s largest audience. Stephanie joined Shelby in January of 2014, but has spent 27 years in business to business trade media, and more than 23 years in the vertical supermarket channel working for such titles as Supermarket News, Grocery Headquarters and Food People. Stephanie earned her Bachelor of Science in Journalism from Kennesaw State University in 1990, but primarily works on the business side of publishing involving marketing, advertising and industry relations. In her current role at Shelby, Stephanie travels the country engaging with retailers, wholesalers and suppliers regarding editorial content and integrated trade communication strategies. She also creates and maintains alliances with our industry’s largest trade associations and holds a seat on the Board of Directors for the Women Grocers of America.

Keith Swiednicki

Keith Swiednicki
President & CEO
Keith Swiednicki International

Keith Swiednicki founded KSI as a trusted global supply chain consultant well known to the grocery industry for over 35 years. Keith has successfully provided innovative and actionable supply chain optimization solutions on over 500 multi-dimensional projects. His highly specialized and extensive supply chain experience, including the evaluation of automated facilities, have contributed to his reputation as a trustworthy and respected expert in his field today.

Jon Visser

Jon Visser
Senior Vice President
Navajo Incorporate

Jon Visser joined Navajo Incorporated as Senior Vice President in 2015. Navajo Incorporated is the designer, manufacturer and distributor of Piranha® Eyewear, Hottips!® Electronics Accessories, Pennzoil® Automotive Supplies, Salute® Barware and is also the largest distributor of Trial & Travel size Health & Beauty products in the USA. Navajo operates out of Denver, Colorado, is privately held and has been in business for over 40 years. Prior to his time with Navajo, he has served in the Consumer Packaged Goods (CPG) industry and, specifically, the sports nutrition industry for over 13 years and the bottled water industry for over 10 years. Mr. Visser and his wife Elizabeth live in Denver, CO and have two adult children, Lauren and Nicole.

Hunter Winton

Hunter Winton
General Manager
Robinson Fresh

Hunter Winton’s career with C.H. Robinson and Robinson Fresh® spans more than two decades. After starting out in a transportation sales role, he quickly transitioned into manager roles; for the last 17 years, he’s been the general manager of C.H. Robinson and Robinson Fresh’s offices in Atlanta, GA, Mobile, AL and West Region Sourcing offices. Hunter has a knack for connecting with others, whether he’s building relationships with customers and growers, developing and leading high-performing teams, or coaching the young athletes on his sons’ sports teams.

Mike Ridenour

Mike Ridenour
Immediate Past Chairman
The Kraft Heinz Company

Mike Ridenour is Head of Industry Relations Sales for The Kraft Heinz Company, one of the largest consumer packaged goods companies in North America and the world. He previously was the Customer Vice President, Industry Development for Kraft Foods leading customer collaboration relationships for Sales. He has leadership responsibility for industry initiatives and government affairs for Sales nationally across all formats and is based out of Chicago, IL. Mike began his career with Kraft Foods in 1985 based out of Atlanta, GA and has served in various management and strategic planning positions with leadership responsibility across multiple channels, including national, independent, drug and club retailers throughout the United States. Mike and his wife Cheryl reside in Chicago, IL.