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Associated Food Stores signs partnership with Rosie

Online Grocery Shopping Introduced in the Intermountain West

Associated Food Stores signs partnership with Rosie to transform Online/Mobile grocery shopping

Salt Lake City, UT—November XX, 2014—Associated Food Stores (AFS) is bringing grocery shopping into the 21st century through a partnership with integrated software company Rosie to provide online/mobile shopping opportunities. The new technology will provide AFS corporate and member stores a way to reach new customers, while providing consumer behavior analytics, data analysis and new marketing opportunities to participating stores.

“We are delighted to team with Rosie to bring a new shopping experience to our guests,” said Neal Berube, president and CEO of AFS. “This alliance will transform the way people shop throughout the Intermountain West, how AFS operates and how independent retailers serve their guests.”

The partnership with Rosie will provide a seamless online/mobile shopping experience by allowing guests to order their groceries online or through a mobile app and then pick up the order at their local grocer. Certain participating stores will also provide a delivery option for online orders. The cloud-based software remembers consumer shopping habits, builds shopper specific grocery lists from frequently purchased items and provides product recommendations based on individual shopping habits. Rosie is designed to work with all point of sale systems and does not require retailers to download software, allowing them to launch the new service quickly. Rosie’s services will help participating members of Associated Food Stores reach more busy moms, professionals and home-bound guests. The first participating stores plan to roll out the new service during the first quarter of 2015.

“Rosie provides best-in-class online/mobile shopping experiences for independent grocers and has transformed the way that local stores delight their customers every day,” said Nick Nickitas, Rosie’s CEO. “For the first time ever we’re putting Rosie’s renowned platform at AFS member and corporate stores. This is a radical step for online/mobile grocery shopping and something that only Rosie and AFS can deliver.”

About Associated Food Stores

Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, Utah, which provides complete warehouse facilities and services to over 500 grocers throughout the Intermountain West. For more information about Associated Food Stores, visit


About Rosie

A leading SaaS provider of predictive online and mobile shopping applications, Rosie launched in July 2013 and today enables customers to shop online from their favorite local stores for same-day delivery or in-store pickup. For retailers, Rosie provides e-commerce, delivery opportunities, and deep data services. Rosie harnesses big data to power its patented machine learning algorithms, which provide targeted shopper marketing insights for retailers and a fast, smart, convenient shopping experience for customers. IBM selected Rosie as the Top Startup in North America in its 2014 IBM Smartcamp Competition. A 2014 MassChallenge Global Finalist, Rosie is also the winner of Startup Labs Syracuse, Upstate New York’s largest business competition with $200,000 in cash and prizes. Visit for company information and to sign up for a free account. Like us at Follow us on


For more information about AFS please contact:

Rachael Wabel



For more information about Rosie please contact:

1-855-ROSIE-NOW (767-4366)


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