Coborn’s said Friday it is switching distribution channels for its private-label products from Supervalu to Affiliated Foods Midwest.
Coborn’s, St. Cloud, Minn., said it has had a longstanding partnership with Minneapolis-based Supervalu to distribute the majority of its grocery and private-label products.
However, in 2014 the company shifted its private-label strategy by hiring a director of private label and building an in-house team, and the change to Affiliated Foods Midwest, Norfolk, Neb., is the second step in its strategy, Coborn’s explained.
It said the transition will begin May 26 and is expected to be fully implemented by June 15.